2009-2010 Outreach Guide 

Read This First! An introduction to Outreach

Basic Outreach Strategies and Resources

• Event Planning Guide
• Media Relations Tips
• How to Insert Your Logo - on the PDF documents provided for your use
• Caring Connections outreach resources

Ad slick collection - full, 1/2 page ad templates with Caring Connections tag and without. Members should feel free to use these ads and to customize in any way that will help with their outreach efforts.

1. Hospice and palliative care message

• full page
  • with Care Connections text
  • without Caring Connections text
  • without text
• half page
  • with Caring Connections text 
  • without Caring Connections text

2.  Hospice message

• full page
  • with Care Connections text
  • without Caring Connections text
• half page
  • with Caring Connections text 
  • without Caring Connections text

Hospice/Palliative Care outreach materials - with the suggested theme Preserving a legacy... Treasuring memories. These materials may be use for National Hospice/Palliative Care month in November and all year long.

• Article Collections:

1. Ten Important Facts about Hospice Care you may not Know 
2. Hospice Care in the US 
3. Hospice and Palliative Care: Leaving a Legacy of Compassion
4. Are You Traveling without a Map? A layperson’s guide to advance care planning
5. How to Help a Grieving Loved One during the Holidays

• PowerPoint Presentations:

1. Hospice, Palliative Care and End-of-Life Issues
2. Planning Ahead: Communicating End-of-Life Issues
3. Advance Directives and End-of-Life Decisions  

•  Bookmark Templates

1. Hope, Dignity, Love

• Media Outreach Documents:

1. Hospice/Palliative Care Month press release
2. Public service announcement radio scripts
3. Feature press pitch smaple
4. Letter to the editor
5. Hospice/Palliative Care Month proclamation

• Background documents - PDF's providing basic information about hospice:

1. NHPCO Facts and Figures
2. NHPCO Facts and Figures: Pediatric Palliative and Hospice Care in America
3. about hospice Care
4. Hospice Provides What Americans Want at the End of Life
5. Common misconceptions about hospice
6. The Medicare Hospice Benefit

Marketplace - Hospice/Palliative Care Month promotional items 

• Marketplace promotional flyer

Caring Connections outreach materials -  a variety of outreach guides have been created by Caring Connections to help providers and coalitions reach out to diverse populations and communities. Additional materials are available at www.caringinfo.org/community but here are links to serveral of Caring Connections outreach guide pages at Caringinfo.org. 

• Caregiver Outreach
• Diversity Outreach
• Faith Outreach
• Hospice Outreach
• Media Outreach
• Pediatric Outreach
• Disability Outreach     

• Hospice Sabbath resources

1. A Service of Reflection and Rememberance
2. Additional Suggested Readings

Veterans Outreach

• Hospice Veterans Partnership/VA 101 Toolkit - in PDF with links to appendices
• Military History Checklist Guide (PDF)
• Military History Checklist (PDF)
• Veterans outreach page on NHPCO's Web site offers a number of additional resources besides the VA 101 Toolkit and PDFs noted above.