Outreach Strategies and Tools

Caring Connections provides strategies and tools to help your organization reach out, educate and engage people in your community and state:

• The Golden Rules of Outreach [PDF]
• The Naturally Occurring Communities Toolkit [PDF]
• Strategic Outreach with Printed Materials [PDF]
• Strategic Communications Workbook [Word document]
• Event Planning Toolkit
• Making a Big Splash – Checklist for Hosting Successful Community Events [PDF]
• If You Promote it, They Will Come – Coalition Marketing Workbook [PDF]
• Convening Town Hall Meetings [PDF]
• Marketing Hospice - A Core Competency in Competitive Markets [PPT]
  o PowerPoint handout [PDF]
  o Marketing worksheet [Word document]
• NHPCO’s 07-08 Outreach Guide - available for NHPCO members only
• NHPCO’s 05 Fall Outreach Guide - available for NHPCO members only
• Developing an Effective and Doable Marketing Plan (Resources from NHPCO’s 2008 MLC preconference seminar)
  o   PowerPoint handout [PDF]
  o   Marketing Plan Planner [PDF]
  o   Checklist and Action Plan [PDF]
  o   Market Analysis Worksheets [PDF]
  Special thanks to Michael Ferris, Hospice Marketing Solutions and Richard Chesney, Healthcare Market Resources